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Buy Them Dinner First

Self-promotion is horrible. There might be a few people in this world who feel otherwise, natural salesfolk who love nothing more than a chance to Instagram their own wedding, or an afternoon free when they can spend several hours coming up with new and unusual hashtags. Those people are not me, and, I suspect, not you.

Still, not only is self-promotion necessary, it’s also to a certain extent expected and tolerated. Anyone who clicks FOLLOW on an author’s Twitter feed knows they will be reminded several thousand times that said author has books for sale. It’s part of the deal. But you have to resist the urge to spam your social media constantly with sales pitches—and you should put in some time developing your networks before you start dropping Amazon links.

I Want a Lover with a Slow Hand

Your best strategy when thinking of ways to promote yourself on social media is to not promote yourself on social media, at least at first. Ease into it and have some fun at first. Make people happy they followed you instead of scrambling for the Unfollow button.

Once you have a bit of a following, it’s perfectly OK and understandable to promote your writing and your books or blog or website, but mix it in. Don’t go from Tweeting kitten photos to 24/7 BUY MY BOOK OR I KILL THIS KITTEN. Try to breathe a little, because people didn’t come to your social media for the boom promo—they came for entertainment and connection and they tolerate book promo.

What it boils down to is, your book promo will be more effective if you relax a little and have some fun. Plus, everyone wants and needs more kitten photos, so get on that, STAT.

Writing for Yourself

Some of you might know I used to publish a zine, The Inner Swine. For nearly 20 years I self-published four issues a year, 25,000 words an issue.

What was in it? Short stories. Occasional poems. And a lot of essays about whatever happened to be on my mind that month, that day, that year. Some of it has stood the test of time, some of it I’m embarrassed about. It was a lot of fun, though, and I learned a lot about writing simply by, you know, writing. More or less constantly for 20 years, because you don’t crank out a hefty novel’s worth of material every year if you slack off.

I never expected to make any money from the zine, or gain any sort of recognition. It was just self-indulgent and fun. I had a few hundred subscribers, was in a few stores. One of the main things I learned from the zine was this: Sometimes you have to write just for yourself.

The Brand

When your ambition is to make a living from writing, from telling stories, you can lose sight of that, sometimes. There’s certainly nothing wrong with trying to write something that has commercial potential—we all gotta eat. But it’s easy to get caught up in polishing pitches, collaborating and revising to get a book sold, or trying to constantly imagine what people will like and respond to. Sometimes the best thing you can do for your writing is to unplug from all of that and write something simply because you’re excited about it, find it interesting or entertaining, or want a challenge. Put aside any considerations about its marketability—or even if anyone else will “get” it—and just write for the sheer joy of it.

It isn’t easy, sometimes, with schedules. Sometimes you’re lucky if you get to work on anything, much less something just for the freedom of it. But if you can, you should.

Now, I have to get back to my epic poem composed in Esperanto. Which means I have to learn Esperanto, and soon.

Don’t Try So Hard

Writing isn’t easy. Well, no, it is easy in the sense that you’re not climbing a mountain without oxygen, or living with some terrible affliction, or working in a salt mine. Or maybe you are doing one of those things and writing is even harder because of it, I don’t know, I can’t see you. But writing a story is just thinking of an idea and then typing or scratching at a piece of paper until you’re done. It’s not exactly negotiating Middle East peace or performing brain surgery.

On the other hand, writing isn’t easy. Every writer has failed novels, abandoned projects, or juvenelia they would very much prefer to bury somewhere deep. For those of us who have two jobs, or debilitating circumstances, or other difficulties, writing gets even harder. Often the only time you have to write is after hours, or in snatches here and there throughout the day. Not everyone can just take off for a writing retreat, or easily find an hour every day to sit in a quiet, well-lit place and think.

So, take this advice with a grain of salt: Don’t work when you’re tired.

Screw the Word Count

It’s no secret I’m not a fan of word count as a metric of writing success. I understand a lot of folks find it useful and that’s great, but one reason I disparage its use is the way it makes people believe that pushing yourself to drop words onto the page long after you should give up, have a beer, and take a nap. Daily writing goals are great when they inspire you to produce quality work. The trick is to be critical of your daily production, and ask yourself whether the words you’re forcing yourself to write are any good.

Often, when I’m struggling with a scene or some other aspect of a story, the easy fix literally is easy: I quit. I go to bed. I go watch something. I read a book. When I’m tired and frustrated, the worst thing I can do is force myself to keep working.

And sometimes that’s tough, because maybe I’ve had a string of days where I haven’t gotten much done, and I’m getting that weird feeling I might never write anything good ever again, and all I want before I turn in for the night is to feel like I wrote a good sentence or paragraph, so I’ll have someplace good to pick up from the next day.

The trick is, I usually write that good sentence the next day.

You do you, by all means. But next time you’re bleary-eyed and yawning and wondering why you can’t hit that word count you set for yourself, maybe take a nap instead. Then again, I think pants are unnecessary in the modern age, so listening to me is dubious at best.

Worldbuilding: One Room at a Time

I’ve built some worlds. In fact, I’m participating in a panel on the subject of Worldbuilding at this year’s Writer’s Digest Annual Conference in new York, so you know I’m internationally recognized as a World Builder.

Worldbuilding is fun, in my opinion—it’s the “Weee! Let’s go!” aspect of writing. Making up an entire universe? That’s fun, and that’s one reason why a lot of people are very good at creating a complex universe in their heads, but not so good at filling that universe with believable and relatable characters, or mapping it all onto a plot that compels and makes sense. Worldbuilding is the Willie Wonka Pure Imagination part of writing, and coming up with an ending is the engineering that involves a lot of math part of it.

Worldbuilding can be a bit overwhelming for some, though. Some writers think you have to have that world 100% built before you can start writing the story. They are, in a word, wrong.

One Room

The problem here stems from the hidden work that goes into every novel. When you buy a new fantasy or sci-fi book and it reveals a complex, detailed universe, it seems like the author just has this preternatural skill at worldbuilding, which can be discouraging. But the truth is that universe probably took a long time to get into that sort of shape. Books are icebergs, and universes often date back years or decades, slowly crafted over that time until it arrives, polished and gem-like, in your hands.

When starting a book, you don’t need more than a single room or other discrete setting. Your universe can be that small. Focusing in on a single space is basically just breaking the work of inventing a universe into smaller and smaller chunks. Don’t worry about how detailed your universe will be when you finish the draft—just concentrate on creating one space, one room. Then create another. Keep moving. In the end, you’ll have a draft—and you can fill in details and add shading and work on ancillary materials for your worldbuilding later, as you revise.

Just about any intimidating work can be made easier simply by breaking it down into smaller steps. Write a word, make a sentence, form a paragraph, finish a chapter. It’s that easy.

Fixing a Scene by Making Subtext into Text

IN the realm of writing advice offered by possibly Day Drunk authors currently hosting at least two cats on their laps, forcing them to type in a pose I call “T-Rex Yoga” (arms up and bent downward so you can hunt-and-peck), there are two basic flavors: General writing or career advice that covers whole universes of writing challenges, and extremely narrow and specific advice. This is going to fall into the latter category, as it applies specifically to scenes in a story that just aren’t working.

If you’ve tried to write a story, you will likely recognize this scenario: You know where you want the story to go, you have what seems like a good outline for getting it there, but every time you start writing it feels dead. Nothing is working. The starter is grinding but the spark plugs won’t fire.

When this happens to me, usually the problem turns out to be pretty simple: I’m being too clever by half.

Just Say It

When I’m working out the plot of a story and I’m looking forward, say, twenty chapters to a Big Moment, a twist or a reveal that’s pretty exciting, I usually have an idea of how I’ll handle that Moment, and it’s usually too smart by half. I always imagine the subtle hints leading up to it, and I always—always!—have a strong urge to resist anything that feels expected, or traditional. In short, I always want to be the smartest man in the room.

But invariably if, when I get to that Moment, I just can’t seem to get the gears to bite and the words just sit there, dead and lifeless, it’s because I’m trying too hard. I’ve got all this subtext, and subtlety. Like, my villain is revealing their plan—and naturally I don’t want this to turn into an Exposition Fest, so I’ve got this idea of how their evil plan will be revealed almost casually, in the course of telling another story altogether. In my head, it’s brilliant. On the page … a fucking disaster.

The answer is usually to dispense with subtlety and make subtext into text. In short, the solution is to just have the villain make a speech. Let them build a little Exposition Village and explain everything. Then move on and finish the story. I can always go back in revision and rub at that Exposition until its gone, and in the mean time I’m making progress.

It’s key to remember that while I’m no fan of excessive revisions, your early drafts don’t have to be perfect. If being clunky keeps things moving, then be clunky, and fix it later. That is also my romantic advice: Be clunky, and fix it later.

One Simple Trick to Better Characters: Don’t Let Them Explain Themselves

I’m reading a pretty terrible novel in fits and starts; I like to finish novels when I start them. In fact, there has been just one novel I’ve picked up in my life that I didn’t finish. That was a weird moment in my life, actually; I bought the book when I was probably 15 or 16 and felt this weird antipathy towards it. Like, I dreaded the book. I also hated the story, but I dreaded the physical object. So I decided to bring it back to the store for a refund, but when I got to the store I had a weird anxiety attack and so I wound up just leaving the book on the shelf again, no refund.

In another life, that’s the beginning of a horror story, somehow.

Anyways, other than that one time if I start reading a book I finish that son of a bitch, trust me. So I’m struggling through this one, and one of the main reasons it’s terrible is the way the characters routinely stop whatever they’re supposed to be doing to explain themselves. Everyone in this book is a Basil Exposition, constantly pausing to make a speech about their motivations.

Here’s a simple trick for better writing and better characters: Don’t do that. In fact, it’s better if your characters never actually explain themselves at all.

Sweet Mystery of Life

Exposition and how to do it is always a challenge, but having your characters stand up and make a speech is almost never the right way to do it. The Somers Rule for How to Do Characters Or Not Hey What Do I Know Rule states that your characters should behave like real people, within the bounds of the universe you’ve created. And real people don’t usually stand up and make speeches explaining themselves.

In fact, in my experience people are frustratingly prone to the opposite. People usually assume their motives are obvious, their innocence printed on their faces, their feelings towards you plain. Imagine if everyone around you randomly launched into lengthy speeches about their plans for the evening, the reason they’re not attending that meeting, that party, their lengthy designs on world domination and mass murder. It would be kind of weird, wouldn’t it?

So it is with characters. If the best way you can explain your plot or your timey-wimey bubble of special universe physics is to have everyone stop cold and make speeches, you are not writing a good book.

However—if you’re working on a zero draft and you’re using the speech technique just to map out the fundamentals, and you fully intend to revise these ugly speeches out when you get to later drafts that humans will be expected to read, that’s totally fine. Zero drafts are ugly, pus-filled horrors. All is forgiven if you rub enough revision salve on ?em.

Breaking the Rules

Sometimes people wonder at me about supposed rules in writing and publishing—mainly in the context of “what will get my manuscript immediately circular-filed?” but also in more artistic terms. What’s allowed? What’s a deal-breaker? Do I really need to have a firm grasp of grammar? Do I really need to read widely and know what’s been done before?

Yes and no. Yes, you absolutely must know these things. But the rules are made to be broken; the trick is knowing how and when to break them. What many folks fail to realize is that the writers who broke all the rules when they wrote classic novels had demonstrated a firm grasp of how to write according to the rules first.

Practice Makes Imperfect

That’s the trick—before you can write the insane post-modern novel that’s told from the POV of sixteen damaged androids who each only have one sensory input working and a portion of fabricated memories on which to base their emotional reactions, all told in the present tense without identifying any of the androids by name, you more or less have to spend some time writing a conventional narrative in order to demonstrate mastery of the basics.

Or, okay, you don’t—or, better said, some absolute geniuses don’t. Some people are just born with an ability to use words and language at a level beyond mere mortals. If you’re one of those people, by all means write your insane novel without spending any time in the trenches, but not before you tell me why in god’s name you’re reading this blog.

For the rest of us, writing a conventional novel (or two, or 15) following all the “rules” of construction, pacing, and dialog tags is an absolute necessity. When you can turn out a tightly-plotted story with well-rounded characters speaking like real human beings without breaking into a sweat, then you’re ready to start screwing around, breaking rules. You can just hop on a dirtbike and start doing sick tricks. You got to learn to ride that sucker first.

Unless you’re one of those aforementioned geniuses. In which case WHY DO YOU MOCK ME BY LURKING AT MY BLOG?

On Strike Against Blackouts

The time has come to make a stand. There are many possible stands I could take. I could decide that flavored whiskies must be destroyed in the marketplace. Or that haircuts are a form of oppression. But the stand I have chosen to make is to protest against the Blackout Ending.

What’s a Blackout Ending? It is often referred to as The Sopranos Ending. You know, where everyone was on the edge of their seat waiting to see if Tony was going to get shot in the head while eating onion rings with his family, and then the screen cut to black and David Chase basically stuck his thumb into your eye? Here’s a screenshot:

I especially love the blocking in this shot.

This should also forever be known as the only time anyone will ever be allowed to do this in the age of Prestige Television, by dint of being the first to do it. And also because I believe Chase did the heavy lifting in the editing and construction of that final sequence to earn his Blackout Ending. You can sift through the cuts and actually make a case for what happened, so I am inclined to give him a Mulligan on this and allow it.

Everyone else who’s done it since? Fuck you, you lazy writers.

The Lady? Or the Tiger?

The ending that isn’t an ending, or the Anti-Ending, isn’t new. The most famous example is probably The Lady, or The Tiger? by Frank Stockton, published in 1882. Anyone who attended at least one decent school probably read this story at some point. If you didn’t, it’s time to reflect on the terribleness of your education. But, that said, it’s not a good story. It’s well-written, but its fame comes from its non-ending, when Stockton basically asks the reader what they think just happened. It cuts to black. It’s bullshit. It was ever bullshit, and it ever remains thus.

Since The Sopranos, other shows have tried this trick, most recently Fargo on FX, which ended with the villain and the hero sitting in an interrogation room, arguing over what was going to happen next. Cut to credits, and we never found out. There are a lot of arguments that this is a perfectly acceptable way to end a story. That it encourages people to come up with their own endings, to study the episodes before and decide what happened.

This is what Literary Scientists call bullshit.

Yes, those arguments are valid enough. And some people like these sorts of endings, arguing that anything the writers came up with would be disappointing. And certainly a lot of endings are disappointing—most notably endings that just cut to black like that. But

  1. The Sopranos gets a pass because it was the first TV show in the modern era to pull this trick. Points for surprise.
  2. The Sopranos gets a pass because, as mentioned, Chase put the work in to seed that sequence with clues that, taken together, point towards a reasonably certain conclusion

Every other show since then is just giving up and saying ¯\_(?)_/¯ as an ending. Listen, I have approximately 5,001 unfinished novels on my hard drive. If this is what we’re doing, I can publish about 5,000 of them immediately. I’ll just cut off the last chapter mid-sentence and let you all bastards figure out what happened.

Creativity = Time + Distance

You’ve probably heard the line about comedy being tragedy plus time. Time is a pretty powerful force in this universe. It makes cool things uncool; I wore a baseball hat every day of my life from the age of ten to the age of twenty-five, and now photos from that era are embarrassing, to say the least. Time also renders every experience you’ve ever had into grist for your stories, but you have to wait it out, because it’s not just time that turns your worst moments into interesting stories to entertain others. It also requires distance.

Not geographical distance (though, yes, that sometimes helps) but mental and emotional distance. Those usually come automatically with time, but not always; I think we’ve all hung onto a grudge or a painful memory for far too long, cherishing that drama and suffering long past its sell-by date. There are a lot of good reasons to work through past traumas and put them behind you (that is, get some distance from them) but the best reason of all is that you can’t write about them effectively until you do.

Ideas = Suffering

It’s no secret that a lot of writers re-purpose their low times into stories; that’s pretty much how this works. The trick is waiting long enough. You might think you’re ready to turn your heartbreak and depression into a darkly hilarious novel, but if you haven’t gained enough time and distance from it, chances are all you’ll produce is therapy notes.

How can you know if you’re ready? One sign is when you no longer seek to punish the other parties in your writing. Another is when you’re ready to mock yourself and see your own role in your troubles instead of insisting you’re the hero of every story. Another is when you frankly can no longer remember why you were so worked up in the first place.

The good news is, once you get there, you’re golden. You can mine the fossilized remains of your tragedy and render them into a combustible fuel for your writing.

Just remember: Change the names. Always change the names.

The Art of Forgetting

I read somewhere long ago—so to be clear, this isn’t my idea, even if I can’t remember where I got it—that the best way to deal with a great idea is to immediately try to forget it. Don’t write down notes, don’t spend the next six hours in a frenzy of enthusiastic research or writing. Put it out of your mind.

The theory is, if it’s that rare and wonderful thing known as a good idea, it will come back to you. It will keep bobbing to the surface until you can’t ignore it any more. And only the ideas that you resolutely cannot ignore should be developed and worked on. If the idea just sinks under the mental waves, it was probably not a strong swimmer to begin with.

Can confirm: This works a charm.

If You Love Somebody, Set Them Free

My memory is a terrible thing. I routinely forget things like my own name, or why I’m walking pantsless along the highway carrying a small pig. My childhood is a vague and gray place, with most of the details of my life forgotten. I once told my wife in all seriousness that my Mother was Lutheran, which amused Mom to no end.

So forgetting things on purpose is anxiety-producing for me, and I have an urge to preserve every thought I’ve ever had on paper, just in case it’s good. But forgetting works, because most of my ideas are terrible. Most of your ideas are also terrible. Forget them. You won’t ever miss them. The few fragile good ideas you generate? in my experience yes, they will come back.

Forgetting ideas not only stops you from devoting hours of precious time to half-baked concepts while your more developed novels and stories languish, it also means you will simply have fewer ideas to worry over and thus more time to devote to the ones that come back to you. And trust me, even if a halfway decent idea never comes back to you, you’re not gonna miss it. Because you forgot about it. Jeesh, try to keep up.

So: Next time you wake up in the middle of the night with an idea throbbing in your head, forget it and go back to bad. Future You will thank you.