Writing

The Marathon: Book Promotion

Author: May 23, 2018 0 Comments

As I write this I’ve been pushing Writing Without Rules in one sense or another for about 2 years. Promoting a book can be exhausting, and slightly humiliating; when every other tweet or post is essentially “HEY BUY MY BOOK” you start to feel a bit like a charlatan. But the grim truth is, if you don’t remind folks about your work, they might forget you. If you don’t mention your books often, you might miss any number of serendipitous moments when someone passing through your social media might see a cover, or a quote, or a snip of a review and decide to check it out.

But it is exhausting. And it can wear you down because so much of it seems to be useless. The trick to promoting a book, friends, is simple: Don’t think about it.

Set It and Forget It

So much of life, I’ve come to realize, lies in being able to keep your thoughts off of something. Your own impending death, certainly. The cycle of horror that is the New York Mets season. And your spastic, unhappy book promotion efforts.

The trick to it is, set things up and then forget them. I set up tweets about my books every week, and then I forget all about them. I don’t check to see if they get any response. I’ve got a half dozen appearances set up to promote Writing Without Rules, and I am not thinking about any of them at all when I’m not preparing materials or getting the logistics worked out. If I allowed myself to think about these events and tweets and contests and giveaways and started comparing them to bumps in sales, I’d be pretty depressed. Because the simple truth about book promotion is that most of it doesn’t actually accomplish much.

It’s like those 419 scams where you get an email informing you of millions of dollars in a bank, and the corrupt government official needs the help of some American citizen to get it out. Sure, 99.9% of the people who get those emails are gonna laugh and ignore it. But they just need that 0.01% to make the scheme profitable. So it is with your book promotion efforts: 99.9% of people will just ignore you, but if you do enough of it, that 0.01% that don’t ignore you can make all the difference.

Doesn’t make it any less humiliating, of course. Just remember, every day that you don’t buy one of my books, you’re ruining my life.

promotion, Writing

Zine Training

Author: May 17, 2018 0 Comments

I’ve talked before about putting out a zine; I published The Inner Swine for nearly 20 years, 100,000 words a year broken into four annual issues (until the last few years, when exhaustion got the better of me). The zine was always a way of getting my thoughts and fiction into print when no one wanted to actually pay me to do so, and it was a lot of fun. It was also the best training I could have put myself through.

Blogging Before Blogging

The first issue of The Inner Swine came out in 1995. The Internet existed, of course, but it wasn’t what it is today—it was new and primitive and no one was really sure how it was all going to shake out. Twenty years before I started getting paid to write 500-word blog posts, I was coming up with short, pithy articles for my zine on a wide variety of subjects (many of which I was 100% completely unqualified to write about; circa-2000 Jeff certainly thought he was smart enough to expound on any subject or point of view, no matter how distant he was from it in reality).

By the time I launched a freelance writing career, I’d already trained myself to come up with pitches and article ideas, then develop those ideas into short articles. Without realizing it, my zine prepared me for my future career as a professional writer.

Rules Before Rules

More importantly, I think, Writing Without Rules is kind of like a very special issue of my zine. It’s structure pretty much the same way and uses a similar writing style; every issue of The Inner Swine used to be centered on a specific theme, and I even did one or two writing-themed issues. In a lot of ways, WWR is a super-sized issue of The Inner Swine if it had a writing theme in the 21st century.

All of this is to say that no writing is truly valueless. Even if you’re not getting paid, or you have a small audience, every word you thoughtfully put down on the page or screen pays a small dividend, even if only in the sense of training yourself to write more effectively, efficiently, and energetically. When I got into a groove putting out four issues of a zine every year in the late 20th and early 21st centuries, I had no idea I’d someday publish a book on writing. But nevertheless, The Inner Swine trained me to be able to do so.

It also trained me to be unaffected by negative criticism, because man that zine got some hate mail.

 

General, Writing, zines

The Aftermath

Author: May 9, 2018 1 Comment

Writing novels ain’t easy. Heck, writing short stories ain’t easy. Well, in some senses it’s easy; sometimes having an idea is the easiest thing in the world, and even whole sections can fly off your fingers so fast and perfect it seems like you should be able to write, like, a dozen novels a month. Maybe more.

Ah, but then—as every writer knows—comes the doldrums, those slow times when not only can’t you seem to get the words right, you also can’t seem to even have an idea. Everything feels leaden and dead and the idea that you might ever write a complete story again seems depressingly ludicrous.

For those moments, I recommend drinking heavily. Actually, drinking heavily is my go-to medicine for just about any writing-related, but especially those horrible moments when it seems like your Muse has abandoned you.

There’s another horrifying moment for writers, one that gets a lot less attention than the big bad Writer’s Block. It’s the sudden downturn in energy and productivity that sometimes follows completing a major project—The Aftermath of a novel can be brutal. I should know, I didn’t just complete one novel, I completed two, as well as a short story. And I crashed hard.

The Come Down

I wrote several novels over the last 2 years—four of them, to be exact. Two weren’t quite great (and one of those I managed to pare down to a short story that contains the essentials, leading me to believe that I was way over-padding that premise). But two are very good, in my not-so objective opinion. I worked on them concurrently for the last few months, jumping back and forth between them. And when I finished them, very close to each other, I was very happy with the results.

Since then I’ve been … well, struggling’s not the right word. It’s been slow, though. I don’t have a big project in mind, and the smaller pieces I’m working on aren’t exactly pouring out of me.

I’ll get there, I always do. And that’s what’s necessary in these moments: Faith in yourself, in your own idea machine. You have to remind yourself that the tens of millions of words you’ve written over the course of your life (or the thousands, or the hundreds) all came after periods of struggle. It happens, it’s not a big deal, and it will pass.

Aside from, you guessed it, drinking heavily, my antidote to this crash is to work on as many short projects as possible. Short stories can get a lot of half-baked ideas out of your head—some of which might become fully-baked with a little time and effort—and keep your fingers moving until your lizard brain shrugs off the malaise and gets cranking again. When that happens, you want to be ready. Although the drinking never hurts either.

General, Writing

Decentralizing a Novel

Author: May 3, 2018 0 Comments

Writing is a glorious creative adventure wherein your imagination is free to roam infinite universes, but it’s also a craft and a skill. As the latter, sometimes it can get a bit … well, boring‘s not the right word. Familiar, maybe? The first time you pull off some literary trick it’s exciting. When you’ve written 600 short stories and twenty-five novels, some of your own bag of tricks get a little been-there, if you know what I mean.

Shaking things up is necessary from time to time. Working in a new, unfamiliar genre, or changing up your process can be remedies to a certain malaise that can set in. I’ve always been mystified by writers who act like their process is somehow an unchangeable fact of the universe, as if changing the schedule and mechanics of their writing will somehow result in disaster. I myself get into deep, comfy ruts when it comes to schedule and mechanics, but I also try to occasionally challenge myself and get out of that comfort zone—like writing a novel as a series of novellas, for example. Recently, I find myself contemplating a decentralized style of writing a novel.

Literally Linear

I’m usually a pretty linear writer; even when my story jumps around in time or is otherwise complex, I start at the beginning of my story and proceed A—Z from there in the order that I conceive of the story. That’s how my brain works, so that’s how I write.

I have an idea for a novel right now that’s going to involve a frame story of sorts and then some individual episodes. Normally, as I said, I would start at the beginning and just go forward from there, but this time, for whatever reason, I want to try something different, so I’m going to just randomly write sections of the book until I’m done. Instead of starting with what would be Chapter 1 and moving forward linearly, I’m going to maybe start by writing Chapter 14, then Chapter 20, and so on.

Why? Why not? But mainly I want to keep things fresh and try something new. There’s such low stakes with little tricks like this, there’s almost zero reason not to try things once in a while in an effort to shake up your own complacency. Worst case scenario? I give up and restart with a more traditional approach to process. Or maybe I go insane and start wandering the neighborhood in a robe, muttering to myself … more often.

General, Writing

Gettin’ Fancy

Author: May 1, 2018 0 Comments

When I was in college, I once wrote a short story entirely in crayon. This was most likely because I was bored, but there was a story reason for the choice that I can’t recall (just as I can’t recall what the story itself was about, and I lack sufficient energy and motivation to dig it out of my files to find out), some sort of color theme. It’s one of the few times in my career I’ve tried to play around with the presentation of a story as opposed to relying on the words themselves to carry whatever message I’m trying to convey. Although I do have certain private peccadillos (only writing short stories in longhand, only using a blue pen) when it comes to publishing my work I don’t like to rely on font or design choices to carry anything, because those can be lost or misinterpreted. When the superadvanced roach species that rules this planet in the future finds my work (and they will), I don’t want half the point lost because they don’t have Comic Sans loaded on their futuristic devices.

It’s Not a Rule, Though

I’m currently reading a novel that does rely on a lot of design work and special fonts, and it’s not working for me. For one thing, the special fonts are distracting; one is meant to resemble handwriting, but the perfect repetition of the letter forms betrays it and spikes me out of the narrative. For another, the special, heavily-designed sections meant to resemble specific modes of writing, time periods, and other aspects of the story are just kind of useless.

Your mileage may vary, of course; anything can be pulled off in a novel or story, it just requires that you have the talent and vision to do so. For example, I love House of Leaves despite (or perhaps because of) it’s use of font shenanigans and specific design choices. And would I love Carroll’s The Mouse’s Tail—which I named my blog after!—if it wasn’t so meticulously laid out?

Still, for myself, I’m a purist. I’d like to think I can convey anything I need to simply through my control of the language. And I kind of feel like that’s definitely where you should start, even if you do end up utilizing some font shenanigans or other design wankery to get a certain effect. All of your work should be design-indifferent, utlimately, in my opinion, with the frills added on later. I stick with italics for anything that’s not part of the main narrative, and if you’re confused after reading one of my stories, then it’s not the fault of the design or the font choices, but rather of my writing.

But then, what do I know? Depends who you ask. The Duchess will tell you I have some knowledge of housekeeping, but not much else. And she will go on at length on this subject, too, so clear some time.

General, Writing

Submissions: Out of Sight, Out of Mind

Author: April 25, 2018 0 Comments

When describing what it’s like to make money from creativity, I often like to refer to the TV show Mad Men because of the way it depicted resident creative genius Don Draper. In a nutshell, Draper was often shown napping in his office, sneaking out to a movie (or a date) in the afternoons, drinking excessively, and otherwise goofing off.

In short, there’s a lot of blank space in a creative life. When 90% of the work is mental, it can be hard for other folks to understand what you’re doing if you’re not madly typing constantly.

If that blank space is mystifying to other people, it can be downright terrifying to a writer; it usually follows months or years of intense effort, and then you send off your project—to a magazine, web site, publisher, agent, or beta reader—and enter into the Blank Space portion of your writing life. In short, one of the most difficult aspects of a writing career (as opposed to actually just doing the writing) is the waiting game that ensues after you submit something. You can drive yourself crazy interpreting silence. The best thing to do, in my experience, is to not think about submissions at all.

Set It and Forget It

I send off a lot of submissions every year, both on my own (short stories and novellas to contests, anthologies, and magazines) and to or via my agent. And it’s always the same: There’s a ton of work that goes into thew writing, revising, and preparation of the story or book, and then there’s a ton of work that goes into preparing the submission itself—cover letters, synopses, proposals, etc.

And then: Nothing. The Blank Space.

The only thing to do is put it out of your mind. Forget all about it. Jump to the next project or take some time off, whatever you prefer, but don’t waste time thinking about what you just sent off. You can’t affect the odds now, what’s done is done. And the universe is not taking note of the amount of mental energy you’re pouring into the submission, so there’s nothing to be gained by going over it in your head, or worrying over what the delay or speed of a response means. Put it out of your mind and move on to the next thing so that the rejection or acceptance that comes down the pike will be a surprise, pleasant or otherwise.

Of course, there’s a downside to this: I often completely forget about submissions altogether, and thirteen months later I suddenly notice an open sub in my records and then realize I’ve accidentally simultaneously-submitted that story a dozen times. Or forgotten to follow up at all. Because when you’ve got a sieve-like memory, sometimes Blank Space is all you have.

career, General, Writing

Curing the End of Book Blues

Author: April 19, 2018 0 Comments

Something that doesn’t get discussed a lot in the conversation about writing (and selling and marketing) stories is what happens when you finish something. Writers put so much energy into a novel, so many months or years of effort, so many restless night worrying over plot points and pondering why a character doesn’t seem to be gelling the story, that finishing a novel is sometimes more of a crawl over the finish line as opposed to a triumphant sprint.

Putting that kind of mental energy into a project means that for many writers there’s a crash after you’re done, a creative hangover of sorts that can knock you off your game for a long time.

Out of the Groove

For me, part of it is that by the time I get to the final act of a novel I’ve become really familiar and comfortable with the universe I’ve created and the characters I’ve filled it with. There’s a great deal of pleasure when you’re totally in control of a story. You’ve solved all your plot problems, you’re so familiar with your characters it’s like they’re real people to you, and everything becomes, at the end, effortless.

Then you finish. And you’re suddenly faced with the monumental task of starting over, from scratch. And the idea is simply exhausting. Even if you have a great idea you want to develop, actually, you know, developing it seems like lifting a building over your head.

Worse, of course, is when you finish a book and realize that it isn’t good. That you screwed it up somehow. All that effort, and your choice now is to either trash what you have and start over from scratch, spend another few months trying to sort out the problems without a total re-write, or start something new and hope it goes better.

Either way, there’s always a hangover after finishing something. My preferred way of dealing with it is to have multiple projects going at once. This overlaps the hangovers a bit, which mitigates them. If for some reason I don’t have something else already in progress, I sometimes find it’s bracing and curative to dash off something short and maybe a little crazy. To just take any crazy idea that pops into my head and write it fast and dirty, without planning or deep thought.

Or, you know, drink heavily until my body turns yellow and I’m confined to bed and having nothing else to do but write. Sometimes that.

General, Writing

Spin Those Plates

Author: April 17, 2018 0 Comments

As you might suspect from a blog tied to a book called Writing Without Rules, I generally don’t believe there is any “correct” way to write. You Do You tends to be my reaction to people’s declarations of process, writer’s block cures, or systems for developing characters or plots. All that matters is that you get words on the page or screen, and that you’re excited about those words. However you get there is immaterial.

I do, however, have opinions based on my own experience. It’s important to note that these are just opinions, personal expressions of personal experience filtered through my own preconceptions and assumptions. Still, it’s useful to see how other people do it. Sometimes finding out that another writer does things the same way you do is heartening. Sometimes seeing another process or an alternative view of the business or craft of writing fiction and/or non-fiction suddenly prompts you to change your approach.

For example: Concurrent projects. Some writers fixate on a single project. They devote themselves to it, doing research, planning and plotting, then writing and re-writing, revising and excising until they’re satisfied. They work in a linear fashion.

Not me. I usually have several projects going at once, usually a few novels, a short story, and any number of other things. And that’s not even counting the freelance work and promotional blogging that I do. What can I say—I think there are distinct advantages to spinning plates.

WIPs All the Way Down

I just completed two novels that I was working on concurrently, and I have a third novel begun while those two were in process, plus a monthly short story, another one-shot short story set in one of my established universes, and two other ideas that will either be novels or … something else, who knows. And I recently stumbled onto another short story that I’d half completed and then forgot about, so I jumped in to finish that.

I like having all these projects going for three main reasons:

  1. Variety. If i get bogged down in one story, uncertain how to proceed, I can just jump over to another one. And while I’m working on the second, I’m subconsciously recharging my batteries for the first. Plus, I get to indulge two genres at once, if I want.
  2. Confirmation. Ideas are funny—they jump into your brain electric and buzzing with potential. Then some of them die off, withering away, while others just get stronger and brighter. Working on a bunch of different things means that if one withers away and goes nowhere it’s not nearly as devastating as it otherwise would be.
  3. Preservation. For me, ideas don’t last too long unless they’re developed. A concept that seemed ingenious last month might turn into ash if I don’t hang some words on it.

I don’t divide my time and attention equally. One project can rise up and claim all of my attention for a time, especially if it’s near the end. I don’t have any rules about this. I just work on whatever I want to, regardless of what else is on my dance card. Including this blog.

General, Writing

Plot Holes: Gaslight ?Em

Author: April 11, 2018 0 Comments

To the outside world, writing probably seems easy. We sit around daydreaming, then spend a few hours typing, and a few weeks later we email a manuscript and receive a million dollars, probably. We writers, of course, know better—most of us are going to end up broke, insane, and working at a local big box store mopping the bathrooms and muttering to ourselves about how hacks stole all of our ideas.

Even worse, the act of writing is rough going sometimes. Ideas that flare into being as bright, perfect creations wither into rotten, saggy lumps when we get our potato hands on them. Characters fail to become real people, Netflix suddenly drops a full season of a new show with the exact same premise as your WIP, and plot holes infest your story until it’s more hole than plot.

A Feature, Not a Bug

I recently had a manuscript reviewed specifically for plot holes; I braced myself, because my mind wanders at the best of times and I am no stranger to the hell of realizing the character who saves the day in Chapter 31 was killed off in Chapter 9. I’m a person who lives very much in the present; I forget things so quickly and utterly I am not kidding when I say that by the time I finish a manuscript there are elements of the early chapters that I have zero memory of. It makes taming a plot into coherency kind of difficult.

This time there were no big plot holes to worry over, thank goodness, but it did prompt me to consider my usual tactics for dealing with plot holes.

Sometimes, of course, the only way to deal with plot holes is to eliminate them even if it means yet another extensive revision to the story. This is only necessary when the plot holes in question make your story a mess. But going back to fix up a plot hole isn’t always necessary—and sometimes causes ripples in the rest of your story, a domino effect of fixes opening up new rifts.

So, sometimes—sometimes—the best thing to do is to take your plot holes and celebrate them. Elevate them from subtle to screaming. To gaslight your reader with them.

This isn’t a technique you can use a lot. The story has to have a certain elasticity to it, a certain loose relationship to realism—if your plot is rooted firmly in the real world, playing around with plot holes like this won’t work. But if you’ve got some leeway with the point-of-view, if your narrator is unreliable or the reality of your fictional universe is a bit skewed, you might be able to take a plot hole and turn it into a feature instead of a bug.

Easier said than done, of course. But then, so is writing a novel in the first place.

plot, Writing