Author Archive: jsomers

Jeff Somers (www.jeffreysomers.com) was born in Jersey City, New Jersey and regrets nothing. He is the author of Lifers, the Avery Cates series published by Orbit Books, Chum from Tyrus Books, and We Are Not Good People from Pocket Books. He sold his first novel at age 16 to a tiny publisher in California which quickly went out of business and has spent the last two decades assuring potential publishers that this was a coincidence. Jeff publishes a zine called The Inner Swine and has also published a few dozen short stories; his story “Sift, Almost Invisible, Through” appeared in the anthology Crimes by Moonlight, published by Berkley Hardcover and edited by Charlaine Harris. His guitar playing is a plague upon his household and his lovely wife The Duchess is convinced he would wither and die if left to his own devices.

Writing: Watch Out for the Forgotten Character Detail

Author: July 25, 2016 0 Comments

POOOOOTTTTSSS

POOOOOTTTTSSS

So, Roadies, the new show on Showtime from Cameron Crowe is proving to be a Master Class in How Not to Write in many ways. The show doesn’t lack some charm, and the world of a tour crew with a major band is kind of interesting to see, but it’s amazing how far Crowe—who once had a golden ear for dialogue—has fallen in recent years. When was the last time Cameron Crowe made something people talked about in a positive way?

Roadies is populated by likable actors, which is the only reason, really, it’s watchable. And every episode offers an object lesson in writing mistakes. The example we’ll pull comes from the pilot episode, which of course has to do a lot of work to introduce the premise, the characters, the setting, and the season-long conflicts and storylines. And Crowe makes a fundamental, if minor (but irritating) error when he introduces the Quirky Character Detail What is Forgotten Immediately and Never Mentioned Again. This is an error that a lot of writers make in their stories and novels, so it’s useful to take a gander.

I AM QUIRKY AND ADORABLE, DAMMIT

In Roadies, Imogen Poots plays Kelly Ann, who has a junior role with the roadie crew. She’s supposed to leave for school in the pilot, but of course is seduced by the love and sense of family she feels with her co-workers to eschew higher education in favor of an adventure on the road—fair enough, a believable if not particularly inspired bit of motivation. Poots is, of course, adorable, and she plays Kelly Ann with a bit of measured intelligence; her expressions of doubt and suspicion whenever someone tells her something do a lot to make her character at least seem interesting.

Now, creating and defining characters is hard. It’s very easy to reduce every character down to a trait, or an ethnicity. In fact, a lot of writers start off with little more than that, and add in the details later. And sometimes, in an effort to establish a character before you’ve done the hard work with dialog and action to define them, it’s common to attach weird little details.

Now, weird little details can be inspiring when they react with dialog and action. The way Heath Ledger licked his lips as The Joker in The Dark Knight was inspired; combined with his statements, actions, and appearance, it was a wonderful little tic that underscored his squirrely energy. But this goes wrong when it’s the only thing that differentiates a character—but it also goes wrong when you immediately forget all about that quirky trait after introducing it.

In the Roadies pilot, it is established that Kelly Ann eats off of other people’s plates, a mildly rude yet quirky (oh god quirky) little tic. It’s mentioned explicitly as a reason another character doesn’t like her, and then there is a moment when Kelly Ann does it in a very obvious and ostentatious way, to drive the point home.

It’s easy to imagine that Crowe, faced with a character he’d made blonde, beautiful, young, and smart, needed some way to make her seem, you know, interesting. So he gave her this totally innocuous trait, and made sure we noticed it. And then he completely forgets all about it and the behavior is never mentioned again in subsequent episodes. And that’s annoying. It’s a dumb detail, but if you’re going to go through the trouble of putting a flag on it and making certain we notice it as a way of making the character interesting, then you have to remember it. Otherwise it distracts.

So, when writing, keep that in mind: Giving your character a gonzo detail to give them shape and a memorable aspect is fine. Just don’t forget you did it when you start Chapter Two.

Bullshit, Someone Else's Writing

Weekly Recap 7-22-16

Author: July 22, 2016 0 Comments

recap Here we are at Friday again. This keeps happening. Luckily for you, I am a driven man who continuously puts out new writings just for your entertainment.

On the Wee Blog
I wrote a few articles on this here wee blog because that’s what you do when you have a wee blog:

1. “Man Baby” in which I discuss that peculiar feeling when you’re a middle-aged man and your wife doesn’t think you can dress yourself.

2. “The Most Interesting Scene in Mr. Robot S2E1” in which I discuss one scene from the season premiere of the USA show.

ON Other Wee Blogs
I get paid to write for other people for whom writing is a mysterious, dark art. Here’s a few things that published this week:

1. “The Art of the Deal: Bestselling Ghostwritten Books” in which I discuss some bestselling books that were totally not written by the people on the cover.

2. “5 Writers Who Shouldn’t Have Survived to Write Their Classics” in which I discuss a few great writers whose lifestyle choices should have killed them long before they wrote anything.

Writer’s Digest
I have been steadily contributing to Writer’s Digest for the past year, and they recently released a few things including some of my work:

1. Their Yearbook issue on Novel Writing, which includes my piece on Plantsing.

2. “There are No Rules: 4 Tips to Improve Your Writing Instantly” which includes some of my wisdom.

The Ustari Cycle
Stringer.jpgMy novel “We Are Not Good People” is still $1.99 in eBook form, kids, and the next one in the series, “The Stringer” is out in August. So my publisher is pushin’ things:

1. $1.99 still too much for you? You could win a copy of WANGP!

2. BookReels named WANGP as their staff pick as well!

 

Photos
What would these updates be without some multimedia dazzle?

WANGP Super Fan is either at Target buying groceries or about to do some murderin'

WANGP Super Fan is either at Target buying groceries or about to do some murderin’

Spartacus spent all his allowance on a copy of WANGP and now needs liquor monies.

Spartacus spent all his allowance on a copy of WANGP and now needs liquor monies.

Well, that’s it for this week. Hopefully next week I’ll have more stuff for you to completely ignore and make me cry over.

BAM!, More Shit I Gotta Do, Ustari Cycle, Writing

Man Baby

Author: July 21, 2016 1 Comment

Artist's Rendering of the Author

Artist’s Rendering of the Author

When I was a young’un, I was never, you know, the Cool Kid. I didn’t exactly have a tragic childhood or anything, but I was definitely aware in grammar school that I was a pudgy, glasses-wearing mascot for a lot of kids. I had friends, this isn’t a tragedy or anything, but there it was.

I got invited to a birthday party one weekend. I don’t know about you, but when I was like nine or ten getting invited to a birthday party was like the Social Event of the Season. Making it onto some other kids’ elite list was thrilling, and I was excited. It was in the summer, there would be a pool, and it was like 1,000 degrees out. My Mother, naturally, insisted I wear Church Clothes. I was mortified, but Mom insisted. No child of hers was showing up at someone’s house in play clothes.

Cut to: Jeff, the only kid wearing long pants and a dress shirt and shoes, sweating profusely. I didn’t get invited to a lot of birthday parties. I can’t swear that was the reason why, but … that was the reason why. That and the cursing and the habit of breaking into liquor cabinets.

Anyway, I digress. Cut to 2016, and I am a middle-aged married man (MAMM) and my wife, The Duchess, and I make plans with another couple to have dinner at a fancy shmancy restaurant. And the following conversation occurs:

DUCHESS: You’re not wearing … well, I assume those are clothes.

ME: Why not? They’re street legal.

DUCHESS: This is a nice place. Don’t you have anything pressed?

ME: … I do not know what that word means.

Needless to say, The Duchess, much like my Mother thirty-five years before, insisted on Church Clothes. I registered my vehement protest, but if the evening was going to end with me drinking Scotch and ordering a $50 appetizer, Church Clothes it had to be.

We walk over to the other couple’s house, and when the other husband walks out, he is also wearing Church Clothes. We share A Significant Look and spend the trip to the restaurant grumbling. Naturally, we walk in and the place is packed with very comfortable and happy people wearing shorts, T-shirts, and the like. We each turn to our wives and glower darkly, and spend the rest of the evening drunkenly threatening to take off our pants right there in the dining room.

This of course leads to the inevitable moment when we do take off our pants and are chased out onto the street, where we call an Uber and

What’s my take-away from this? It could be

  1. I really have no idea how to dress. There is much evidence that this might be the case, including three open indictments against me in several states, or
  2. The Duchess learned her Rules of Polite Society in the 1970s Texas Hill Country, which is like the 1870s everywhere else, or
  3. I need to burn all my clothes except what I’m wearing right now so as to have no other options (except that won’t work because a) The Duchess will just march me to The Gap for a shopping spree and b) that means I’ll be wearing Superman Underoos to all my fancy literary events), or
  4. I am a Man Baby and need constant supervision.

Actually, I don’t need to know. Thank you for your time, please forget this ever happened.

Bullshit, Deep Thoughts & Pronouncements

The Most Interesting Scene in “Mr. Robot” S2E1

Author: July 18, 2016 1 Comment

ursoscrewed.png

ursoscrewed.png

I remain absolutely riveted by USA’s Mr. Robot. It’s like a slow-motion horror movie—like literally if you took a horror movie about a man losing his mind and slowed it to like 1/8th speed, you would have Mr. Robot‘s episodes. Then a brilliant fan theory starts going around online that makes me appreciate what the show is doing even more. I mean, there simply isn’t another show out there operating on Mr. Robot’s visual and atmospheric level right now.

The show’s not perfect, of course, but every episode offers something, usually a sequence that is simply a brilliant mini-movie. This got me thinking about a sequence in the season two premiere that isn’t getting a lot of heat, but I think should: the hacking and takeover of Susan Jacobs’ smart house.

It’s no secret that Mr. Robot often films its episodes like a horror movie instead of a techno thriller or a story about hackers who actually kinda sorta resemble the real thing instead of the Hugh Jackman speed-typing sort you usually get. The lighting, framing, angles, and music all combine to offer up a tableau of dread that is very effective. And this scene is like a mini-horror movie without a payoff—or perhaps a delayed payoff to come.

Mild spoilers to follow if you care about spoilers.

Susan Jacobs is very rich woman, counsel to E Corp. She has a very nice townhome. It’s got a pool, a spa-like bathroom, and a “smart home” system that allows Susan to control everything via iPad. It’s kind of awesome, until she comes home and everything is misbehaving. The alarm won’t stop going off. Music blares at unbearable levels. Her shower is burning hot and the air conditioning has the place at 40 degrees. The TV won’t shut off.

She’s lost control.

The whole sequence is filmed like a horror movie and so it should, as the idea that by bringing these technologies into our homes we’re giving control of some of the most essential aspects of our lives—our shelter—into the hands of a) unseen corporate interests and their drones or b) hackers is kind of scary. By the time we get a smash cut to Jacobs, wearing a winter coat indoors and screaming into the phone that she can’t unplug anything because the wires are buried in the walls, we know she’s totally screwed. She schedules a service call, calls a car, and flees to her country house because of course she has a country house. And literally moments later, F Society shows up, turns everything off, and takes control of the house. They set everything to go crazy just to drive her away. Now they have weeks of using this awesome house for free.

Clever, but what’s really clever about it is how this sequence underscores something interesting: The hackers aren’t the heroes of this show. There are no heroes on this show. The hackers are just as menacing and destructive as the evil corporation. The hackers managed to erase the debts of millions, but this supposedly Robin Hood-like move has destabilized the world, and regular people are shown having to deal with the negative side of this Fight Club ideal: Sure, their debts have been erased … but so has all evidence that they paid those debts in the first place. As a sequence showing a woman desperately trying to convince the bank that she is up to date on her mortgage show, erasing all that data won’t cause the banks to shrug and say well, we can’t prove you owe us money so we guess you don’t! Instead, the more likely scenario is that we’d all find ourselves forced to prove the negative: That we don’t owe them money.

The theft of the smart house should be a chilling sequence for anyone who has a Nest installed and is thinking about an Internet-enabled lock or something. It should also serve as clear evidence that the show doesn’t think there’s really any difference between the hackers and the corporations. They both steal whatever they want, and the people who don’t understand the complex systems they administer—computers and the Internet Vs. money and finance—are doomed to be the victims of the people who do.

Deep Thoughts & Pronouncements, Someone Else's Writing

The Stringer Official Trailer

Author: July 14, 2016 0 Comments

Hey, I have perhaps mentioned that I write things for a living. Sure, I’d write even if no one paid me, but since people DO pay me, I like to promote the things I write because mo’ money means mo’ liquor and a much greater chance of dying the way I’ve always dreamed: pantsless in a hospital under the name John Doe with a liver the size of a football.

Towards that end, here’s the shiny new trailer for The Stringer, an Ustari Cycle novella set after the events of We Are Not Good People that y’all should read:

About the novella:

Learn the Words. Get the blood. Rule the world. A stand-alone short story in the Ustari Cycle.

Most people never learn what a Stringer is—and their lives are better for it. Lem, however, gets to learn about them and possession by alien intelligences the hard way. A must-read in the gritty supernatural series that includes We Are Not Good People from the “exhilarating, powerful, and entertaining” (Guardian) storyteller of the Avery Cates series.

For blood mages, the twenty-first century means hiding in the shadows, keeping society unaware of their incredible powers. The power-hungry sort plot quietly to manufacture tragedies bloody enough to give them the gas they need to cast something monumental. Lem and Mags, down-and-out bosom buddies to the end, try to be good, bleeding nobody but themselves, skating by on small Cantrips, cons, and charms.

So when the siren song of easy money comes their way in the form of helping out a friend, clearly no good will come of it. Blood mages are not good people. And neither are Stringers—alien intelligences that can take over a body and run it ragged. Stringers: they aren’t subtle, aren’t content to skulk in the shadows, and aren’t a houseguest anyone wants. Lem is about to learn what a possession hangover feels like—if Mags and his more tentative allies can figure out how to stop the demon without killing him.

Go on BUY IT. DO IT. DOOOOOO IIITTTTTT.

Book Trailers, Ustari Cycle

Smug Bastards Can Go Pound Sand

Author: July 13, 2016 0 Comments

OH NOES SMUG BASTARDS!

OH NOES SMUG BASTARDS!

I’ve never been what you would call a “hip” person. Or cool. I’ve never had my finger on the pulse, as it were; I tumble along, more or less lost in my own thoughts (you folks I’ve walked past on the street while you shout my name to no effect know exactly what I mean) and only occasionally surface to note the things around me. I’m more or less one step from living in my own fantasy world, and the only thing keeping me rooted to reality is probably whiskey.

In short, I’m blissfully unaware of most things.

My memory is also famously awful; my brain lives in the present, bro, and the past melts away and the future has no meaning. The memories I do retain tend to be powerful enough to gain some traction on the smooth, wrinkle-less vastness of my brain. One of the memories I came still summon up dates back to when I was about ten or eleven years old, and I just started to become aware of my social status. Up until then my identity had been wrapped up in my grades and the fact that my teachers thought I was adorable, and the opinions of my fellow children never really mattered; in my neighborhood I could beat all the kids in a footrace and thus considered myself King of the Block.

But then something shifted, and I realized I wasn’t King of the Block, I was a pudgy, glasses-wearing nerd. And this troubled me, because who wants that? So I began an incompetent and lazy campaign to make myself seem cooler, and part of this campaign involved the classic Jeff Somers strategy of pretending to be very knowledgeable about things all the other kids considered cool. And so, when challenged by a bullying classmate to name my favorite rock band — because this was back when rock bands were still cool, you see, which if you carry the two and divide by pi will reveal just how fucking old I am — I said Led Zeppelin, because I had vaguely heard the name before. Unimpressed, the kid demanded I name a favorite song, and, my knowledge of rock music exhausted, I was humiliated.

Now, since that day I’ve rectified both my knowledge of Led Zeppelin (favorite song: Black Dog) and my need for approval (somewhat) and am happy in my slightly obtuse existence. I have accepted myself and my limitations, even though this means I don’t get a lot of stuff. Like Pokémon Go. I barely understand what it is and have no desire to play it.

But, to paraphrase Voltaire, I will die to defend your right to play it.

The Smug Bastards

You know them: The killjoys who can’t stop announcing what they refuse to enjoy, or don’t consider interesting, or are mystified by. It might be Pokémon, it might be Game of Thrones. It might be Star Wars or sports or whatever — the only defining characteristic of the Smug Bastard is that they don’t share your enjoyment of something, and they wish — oh god how they wish, they wish hard — to let you know this fact.

The classic example has always been and will ever be the Person Without a Television. These days you could update that to The Person Without Any Sort of Screen. These folks have been waddling about for decades, proudly announcing that they are certainly not stupid and lazy enough to waste their time watching programs. They prefer reading books, collecting stamps, listening to the opera or some other Smug Bastard Approved form of entertainment.

These days, with pop culture fragmenting, Smug Bastards, much like bedbugs, are proliferating. It’s easy to fall into the trap; someone says “Hey, I love that show!” concerning something you’ve never heard of, and a cursory investigation reveals a cartoon whose premise seems silly to you. So you dismiss it. Now, you’re not required to like or even know about anything in this world. If you choose not to partake, no worries. It’s when you decide you have to let the rest of us know, in awful, horrible detail why you don’t care for it that you become a Smug Bastard, living in the damp, dark creases of the Internet.

The Dark Creases

Resting. Smug. Bastard. Face.

Resting. Smug. Bastard. Face.

The Internet, of course, is where most of the Smug Bastards thrive. The disconnect, the digital wall between you and everyone else — plus the other Smug Bastards who rally around you — makes it seem almost okay to shit all over someone else’s enjoyment. You meet Smug Bastards in real life, of course. People who will dismiss all of rap music, for example, as unworthy of their attention, or people who love and praise the worst movies made before 1970 but despise everything since. But it’s on the Internet where the Smug Bastards thrive, clogging up your Facebook feeds with smug declarations that what you enjoy is stupid, or less worthy.

Fuck ’em all.

I’m just as guilty of Smug Bastard Syndrome as anyone else. In fact, where some folks have a Resting Bitch Face I often have a Resting Smug Bastard Face, and my kneejerk reaction to just about, well, everything is bored, superior disinterest. But you know, at least I don’t post it on the Internet or walk around announcing it. When with my fellow humans, when something like Pokémon Go comes up, I smile and feign polite interest.

Because that’s what you do in a society.

So, to repeat: Fuck ’em all. Have a good day.

Bullshit, Deep Thoughts & Pronouncements

Weekly Recap July 8, 2016

Author: July 8, 2016 0 Comments

recapSo, another week over, and what have I don? Not that much, as it happens. Still, once you start one of these sorts of Blog things, you have to keep it up or everyone stands around laughs at you because you can’t maintain even the simplest of projects. So here I am, are you happy? Are you happy judging me for my inability to even do a simple recap post on a weekly basis?

Ahem. At any rate, here’s what y’all need to know happened in The World of Jeff Somers this past week, because life moves pretty fast:

1. We Are Not Good People is still $1.99 for the Kindle (and Nook, Kobo, etc) version, and will be until July 31st. Kirkus called the book an “insistently entertaining novel, Somers creates a world of seedy urban crime that develops into a violent epic.” It’s also a good way to be ready for The Stringer, dropping in August for just $0.99.

2. I wrote a thing (right below this thing!) about how I hate several things that other people go crazy for, especially parades. If you agree with me that these things are terrible, please comment and support me and maybe we can defeat the evil Parade and Fireworks Industry. UNITE!

3. I posted this photo of my cat Coco Chanel and an expertly photoshopped cover of The Stringer:

coco_wangp

4. I wrote several things for the Internet:

And that about covers the main points. Until next time, I will be drunk and pantsless.

 

Bullshit

On the Dark Side

Author: July 5, 2016 2 Comments

Can't Tell if the Cop is a Costume or Not

Can’t Tell if the Cop is a Costume or Not

Increasingly, we live in a world where shared, universal experiences are fewer and further between. Where once you could count on a few tens of millions of people watching a TV show with you—and often at precisely the same time—these days DVRs and streamed video means you can watch things literally years after they make their cultural splash, and even if you do watch them at the same time as just about everyone else, chances are a much smaller number of people are watching it with you.

Which leads to the most ridiculous of all ridiculous First World Problems: Trying to find a TV show everyone at a dinner or other gathering has watched completely in order to have something to discuss passionately. It’s a lot harder than it should be.

Cranky and Humorless

It also highlights one of my own problems: I hate many things that most people love.

As I ease on down into middle-aged crankiness, I am increasingly comfortable openly admitting to absolutely hating things I am expected, for some reason, to love. It’s like politics: Have you ever had a total stranger just suddenly start talking to you about their batshit political beliefs because they simply assume you’re one of them? Like, you’re chatting with a neighbor on the street and they suddenly unload a torrent of anti-Obama invective, and you’re standing there wondering what it is about your specific T-shirt and shorts combo that somehow projects I AM AN INSANE RACIST?

I feel that way when people discuss any of the following activities, which I am somehow weird for not enjoying:

  1. Live music. Fuck concerts. I went to a lot of them when I was a kid because it was just what one did. I’ve always despised the experience, though. Crushed, shoved, expensive drinks, and music that sounds a millions times worse than the carefully recorded and engineered versions. These days I’d usually rather have my feet cut off than go to a concert.
  2. Parades. Sweet baby jebus, parades. A slow, grinding assault on my time here on Earth, a parade is literally a way of measuring off how much of your life you’re wasting that day. Unless you’re in the parade, possibly carrying one of those batons that you pump up and down in the air while leading everyone. That’s a different story. And basically how I spend my Sundays, although so far no one has spontaneously followed me as I march around, which has surprised me.
  3. Fireworks. Our country’s recent birthday reminded me just how boring and awful fireworks are. People who enjoy setting off fireworks are sociopaths, and people who enjoy watching fireworks are people who believe entertainment literally equals staring at bright shiny things for fucking hours.
  4. Travel. The Duchess will burst into tears and punch you in the face if you ask her about my aversion to travel. The Duchess wants to go everywhere, even places where the local residents are getting into leaky boats and risking dangerous trips to escape from. I want to go nowhere. The idea that the future of mankind somehow hinges on broadening my understanding of other cultures is debatable, and travel is uncomfortable, exhausting, and just makes me really, really want to go home. Of course, since I am married to The Duchess, the travel continues, until I die, most likely while strapped into an economy seat heading god knows where.

It’s freeing to be old enough and mature enough to just admit I hate these things and not worry much whether it makes me weird, even if I suspect the world has a few more concerts, parades, and fireworks in store for me, because the world is cruel. In the mean time, if you see me marching up and down in full-on parade regalia, please do join me.

Bullshit

Weekly Recap July 1, 2016

Author: July 1, 2016 0 Comments

recapHey there hi there ho there, it’s time for the Weekly Recap, where I basically regurgitate everything I’ve already posted, published, or announced this past week. Or, lacking any news, where I will most likely complain a lot about miscellanea. You’re welcome! This is born out of that old idea that you have to tell people things like 5,000 times for them to remember. Will I tell you 5,000 times that We Are Not Good People is $1.99 in July and The Stringer is available for pre-order. YOU KNOW I WILL, BABY. That’s what authors do, after all. We spend about 5% of our time writing and the rest weeping as our crippled fingers tap out Tweets about our books.

Anyways, here’s what happened around these parts this week:

BUY MEDid I already mention that We Are Not Good People, books 1&2 of the Ustari Cycle, is just $1.99 in digital format? I can’t remember, so there it is again. Kirkus Reviews said “In this hefty and insistently entertaining novel, Somers creates a world of seedy urban crime that develops into a violent epic with the help of an intriguingly bloody magic system.” INTRIGUINGLY BLOODY, what are you waiting for? If you already own the novel, you could go post a short review on Amazon, Goodreads, or someplace else. It helps.

Eat me.

Right here on this wee blog, I posted an essay about disturbing commercials that feature food not only eating itself cannibalistically, but eating itself cannibalistically with what can only be described as gusto. To say that I am freaked out and disturbed by this is an understatement.

Jeff Merely Pawn in Game of LifeThis was actually a few weeks ago, but I can do whatever I want because I am awesome and also the god of this here wee blog: I did an interview with Matt Handle that includes the quote “I am something of a natural asshole. My friends will nod enthusiastically if you ask them, ‘Is Jeff an asshole?’ Their nodding will be tinged with affection, but they will still be definitive gestures of agreement.”

ROCK STARI published an essay over at About.com concerning the fact that more than 25% of Americans say they hadn’t read a book in the last year, and how James Patterson has a solution for this. I also had a solution, but it involves an eat-your-veggies approach of offering up some easy-to-read books, so naturally everyone ignored it.

I posted this photo of my adorable cat, Spartacus. It was a hit:

chum_sparks

sewer_ratAnd finally, the July Jeff Somers Rocks You Like an Email Hurricane newsletter went out, containing the free Avery Cates short story The Sewer Rat. If you weren’t signed up for the newsletter, you have two choices: Find someone who was who will send it to you, or sign up now. If you sign up and send me a note, I’ll send you the story. Why not?

Until next week, I will be drinking heavily and writing under the influence, which usually generates sentences like “He stepedhgu iuntio the room and rhfdjhsfjkhsdkfjdskjfhdskjhfldksjhfkdsjhfdskjhfksjdh.”

Cheers!

BAM!

On Food Cannibalism in Commercials

Author: June 28, 2016 5 Comments

Eat me.

Eat me.

Let’s stipulate that two of the more disturbing things in this world are A) advertising in all forms and B) eating other living things for sustenance. Stipulated. Now, put those things together and generally speaking you’ll get some of the most insane, soul-killing stuff ever committed to paper or video, and anthropomorphic food is definitely at the top of the list. Every time a hot dog dances onto a movie screen singing about treats, I think about that fucking hot dog screaming in horror when someone eats him. The upcoming film Sausage Party gets this, since the entire film is all about anthropomorphic food that thinks being chosen at the grocery store is ascending to paradise, only to be completely horrified to discover what it really means.

So, as with most dark stuff, there’s humor there. Even so, sometimes there are commercials that are so ridiculously strange they make an impression—but what really makes you wonder if you’re living in a computer simulation created by aliens with an imperfect understanding of humanity in general is when the strange commercials all have the same weird, disturbing thing in common.

For example, food eating itself.

You’re Eating Yourself, You Don’t Believe It

Now, on the one hand anthropomorphic food eating itself—eagerly—isn’t necessarily evidence of anything beyond the fact that people working in advertising and marketing are the Worst People in the World (this is a fact, go look it up). I mean, if we imagine that Mrs. Potato Head actually exists as an intelligent, sentient being, then if she chooses to grind up her fellow potatoes and fry them up into delicious chips and then eat them, well, maybe sentient potatoes have different traditions and religious beliefs.

Dig the Trump Hair

Dig the Trump Hair

Or if our breakfast cereal spends its free time chasing its fellows around so it can literally tear them apart with its teeth (teeth?) and eat them alive while they flee in fucking terror, then who am I to say otherwise? Again, maybe sentient cereals have developed a different standard of morality.

I see this in my nightmares, now.

I see this in my nightmares, now.

These are just two of several advertisements for awful processed foods that apparently believe that cannibalism, terror, and the complete and total breakdown of society is an aces way to sell you horrible things. There are the M&Ms commercials, of course, which are not so much cannibalism as simply the predatory consumption of sentient, thinking beings who are completely aware that we all wish to consume them. I mean, seriously, this is a shitshow of psychological horror centered on convincing us to eat food we should never, ever actually eat. (Although, to be fair, Lay’s chips are fucking delicious).

My conclusion is inescapable: As I have long suspected, you all want to eat me.

I Am Delicious

Here’s my unbreakable logic:

  1. Advertising firms have the resources and motivation to get to the bottom of the human psyche. If they can crack the mind-control codes that stumped the CIA during the MK-Ultra years, they can make us give them our money for things like shit cereal that will 100% give you diabetes within a few years.
  2. Thus if all the trends in food advertising use cannibalism and the violent murder and consumption (usually raw) of sentient beings, the Advertising Illuminati must know this will appeal to you. Because you—yes, you—are a horrifying animal who secretly wants to murder and kill me.

I think I’ve proven my point: If you buy Cinnamon Toast Crunch, you’re a murdering cannibal. Or could be a murdering cannibal. Either way, I don’t want to be left alone with you. You can just mail me my Ph.D. in Thinking, I’ll just be sitting here drinking whiskey and watching far too many television commercials about predatory cannibalistic food.

Bullshit