A World of Pure Imagination

Every writer struggles with ideas sometimes. A lot of writers work on a specific idea for a long time, something that’s haunted and inspired them for years, and when they finally finish they have no idea what else to work on. Some writers just hit a wall and no new ideas inspire them. Call it Writer’s Block if you want (though I’d argue Writer’s Block doesn’t exist as a single affliction, but is instead a collection of problems writers run into), but whatever it’s called it’s distressing. Writers deal in ideas, after all, and if you’ve got no ideas you’re in deep trouble.

Relax, it happens to everyone. The longest I’ve ever gone feeling like every idea I had was terrible as a few months when I was a much younger man—for a while every single thing I wrote seemed stupid and trite. I did keep writing, though, because step one of working through a lack of ideas is to keep grinding. Work with what you have, even if what you have are lame retreads of overused tropes and half-baked concepts that fall apart when you work at them.

And if you’re going to say you literally have no ideas, I don’t believe you. Because like Seinfeld once said: That’s a show.

And the Show Must Go On

Seinfeld of course used that line when it was explaining the concept of a “show about nothing.” But the key mechanic applies to any writer struggling with ideas: Just think about what you did today, or yesterday, or last week. That’s a story. Or it could be—if nothing else, it’s the beginning of a story. If John Updike can write a classic about shopping at the A&P, why can’t you write a story about your trip to the Post Office, or your day at the museum, or how you would solve the rush hour traffic problem if you had the power to set people on fire with your mind.

Sorry, I already wrote that last one: Watch the World Die.

The point is, sometimes we can be a bit too precious about our ideas, demanding that they be absolutely amazing and unique and tremendous from the get-go. The truth is, ideas are rarely amazeballs from the moment you have them. To paraphrase Don Draper, that’s what the writing is for, to take a modest idea and make it amazeballs.

Speaking of Don Draper, it’s time for a drink. It doesn’t matter when you’re reading this, exactly, chances are I’m pouring myself one right now.

0 Comments

  1. Colin

    I’ve nearly finished Season 7 of “Mad Men,” and I’m praying I don’t get lung cancer from the second-hand smoke… Seriously, I’ve enjoyed watching the show, both for the insights into the creative process, and the characters.

    Another excellent post. Something I needed to hear from someone Janet Reid calls one of the hardest working writers she knows. That’s you, btw, Jeff. Thanks for the encouragement. 🙂

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